Google Calls Its Smart Ad Relevance System “Smart Ass” (Yes, Seriously)

What's the best thing that I (and others) learned at D10 this year? (Other than the fact that Steve Jobs used to own a peacock, of course.) Onstage at D10, Google SVP of Advertising Susan Wojcicki revealed, in answering Walt Mossberg's question about the sad state of ad relevancy, that Google calls its machine learning smart ad targeting technology "Smart Ass" internally. Aside from those self-driving cars, this is probably the coolest thing happening at Google at the moment.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/M27zvBqMIFk/

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